With your web site
now connected to your payment
gateway, you could be ready to
operate your site. We recommend
the following also be considered
:
E-Commerce Operations
We assume that your web site
has captured an order and you
have processed a payment for this
order. The payment is then due
to be settled into your merchant
account. You could ship the order
immediately, or wait for the funds
to be deposited (same day at 6pm
if using Zipzap payment gateway)
i.e. clear the settlement before
shipping. Needless to say lets
ensure you have your information
(audit trail) complete before
shipping. Once shipped you will
not see the goods again.
We recommend that your "order
records" and "payment
records" are stored i.e.
in a database, and if selling
high price ticket items that you
also obtain a signed order confirmation
from your customer before shipping
the goods AND that you must get
a signature of the card holder
upon delivery. 
In the event your customer disputes
the order with their credit card
company, and a charge back is
invoked, then you will be required
to support the credit card charge
from your records, failing to
do so will result in the charge
back being activated and those
funds removed from your merchant
account and returned to the cardholder.
Obviously if you have shipped
the goods, then you will have
little redress to get the goods
returned.
E-Marketing
So long as there is a need to
sell, people will devise clever
ways to get shoppers into their
store. In your case, your store
is your web site. So lets address
the fundamentals that Zipzap can
assist with:
How do you get traffic
to your site?
Solution - Make your web site
search engine friendly, and promote
your site to the directories and
cross link to allied businesses
as a minimum. Zipzap provide SEO
optimization and can make your
web site friendly to the search
engines. Affiliate networking
/ Gift certificates / discount
promotions and more can be provided
if your e-commerce software system
supports these elements. Please
refer : www.aceflex.co.nz
or B2C
E-Commerce
How do you know your
marketing is working?
Solution - Web site statistics
are your friend and provide all
the KPI's needed to determine
increases in traffic and what
the customers are looking at.
Zipzap's web hosting plans include
comprehensive statistics for your
domain.
How do you know if
your current promotion is effective?
Solution - Web site statistics
will help, but also link tracking
is very important for targeted
marketing campaigns. ROI can be
quickly determined if you have
link tracking operational. Our
Ezymail service can assist
with your link tracking and direct
email promotions.
How do I develop
an Opt-In mailing list?
Our Ezymail service can
assist with your Opt-In list development
/ link tracking and direct email
promotions. Installed on your
Zipzap Hosted Domain and operational
for NZD$199 in less than 48hrs.
What if I just purchase
a mailing list and email the people?
To be absolutely blunt - you will
be spamming, and this is the fastest
way to kill your web site domain.
Blacklisted sites can never be
recovered fully
How do I promote
to my mailing list without spamming?
Our Ezymail service can
assist with your Opt-In list development
/ link tracking and direct email
promotions. |
